1. What is the purpose of the music video?
To make Chevrolet and the song known
2. Who is it sponsored by?
Chevrolet
3. Why did OK GO agree to this? What is their view on music videos?
They love music videos and feel like it is the best way to get the brand and the music popular and identifiable
4. Which companies have sponsored OK GO’s work so far?
Samsung, State Farm Insurance and Land Rover
5. How much sponsorship did they receive from the company?
500,000 and 1 million dollars
6. What did the sponsorship buy?
A couple of cars that have been modified in Los Angeles. They decided spend some of their money to rent a space for the band to play in California
7. Where was the filming location and how many separate location set ups did the production team need to create?
A highway between the Mojave Desert and Los Angeles
8. How long did the video take to film?
It took around four days of full filming
For revision, add on a paragraph explaining how sponsorship can help in pre-production - read over what it helped to pay for.
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