Easy ways to get advertisers on your website

People may think that having advertising on their website is 100% beneficial because its extra money for them for no work. However it makes the website look a lot less neat and not what customers prefer to see. So there are other ways of doing this such as:

1. Affiliate a product on your website: This means to promote another product on your page, meaning you get paid for doing so. You earn commission each time you are the reason someone buys a product. You should search around for the best deal and the product which fits your website most suitably. This exceeded 4 billion dollars in 2016.
2. Use targeted advertising with Google AdSense: These are adverts that are placed in and around your website by google. They are rectangular boxes at the top, the sides and at the bottom of each page on the website. You earn each time someone clicks on one of those adverts. It is all free, so google finds the most relevant ads for your website. This means it is quick and easy to collect money.
3. Approaching companies directly to advertise their products: This allows you to find the exact right product you want to advertise on your website, so customers would be happy to see them or potentially buy them. The more successful they are the more you could charge per product when they sell.
4. Sign up for a blog specific Ad programme: If you have a blog you can put advertising up on them to gain some extra money. You could use Google AdSense again on here. Another way of doing this is by putting Amazon products up on there. You could also sign up with a specific ad programme such as AdBrite or BlogAds. This way you could get added to a Publishers Dictionary.\

To make sure you succeed in making money from adverts, you need to do a lot of research on what adverts to do and where to put them. Even then it is difficult to make money as people actually have to click them and this very rarely happens. This puts you at risk of losing customers as opposed to gaining any.

Budget Video Notes

Low budget film-making

A method many people use when filming a low budget movie is resource filming.
This means using pre-existing resources to film your movie, for example using peoples costumes, props ETC. This cuts down a lot of money that would have been used to provide these resources.
You have to revolve the film around what resources are available to you to ensure you are saving the most amount of money possible. You have to make a list on:

• Locations available to you (houses, offices, parks)
• List of actors (family, friends) + extras
• Equipment (cameras, lights, gear)
• Interesting items or objects
• Local Events (parade, car show)

You have to minimise travel as that is costly and takes a lot of time. As well as this, you should try to minimise the amount of characters as this could also be costly too., and much easier to manage. As most likely none of the actors will be professional, you need to give them roles that are realistic to perform, and write them to their individual strengths. 

Do shoots in the day, because if you don't have the right equipment for lighting at night then you won't even be able to see the characters. 

Pre -production

You should go location scouting to make sure they are suitable to use for the film. You have to find the right time of day to go there and make sure there aren't any problems with the government for using them, or other people incase it is their property.

Make sure the equipment and actors are available at the times you need, because most likely you won't be paying a lot, so they may not turn up.

Production

You also have to provide accommodation and meals for actors/crew as they are doing you a favour, and they won't want to pay their own money for these things. Therefore, it would be smart to make bulk-meals to save the most money possible.

Post-production

After the movie, if you are able to edit and it special effects in your self this will save you a lot of money as you don't have to hire anyone. Also, if you know someone that can get music for free instead of having to pay for usage rights, that will also save lots of money. 

Trainspotting

Trainspotting was released in 1996, and it is based on a Scottish Novel. Their budget was £3.5 million for the whole production of the movie.
They had a good set of crew:

Director: Danny Boyle
Writer: Andrew MaDonald
Producer: John Hodge

Pre-production

Rights to screenplay:
To be able to use the Scottish novel for their film, they had to gain access to the script and be able to use it themselves. This involves negotiation with the original author of the book. As John Hodge was coming up with his version of the script for the movie, the others were struggling to gain rights for the screenplay, which was a huge problem. This was because it has already been sold to other people, meaning they all had to agree on being allowed to use it for a movie. They were eventually able to use it in exchange for 2% of budget (£30,000).

Finance:
The film makers got offered £250,000 from a Hollywood mogul Scott Rudin. Channel 4 also helped to finance the film, covering the whole thing.

Casting:
Firstly they got onboard was Ewan McGregor. Next, they knew they wants Ewan Bremner and Bobby Carlyle. For particular scenes they need more people, for example the dight at the bar they needed 90 extras, including 10 in the fight.

Rehearsals:
They spend most their time rehearsing at the top of a Glasgow Tower Block, as it was filmed mostly in Glasgow anyway, however set in Edinburgh. Most the actors didn't do this because they were only doing 1 or 2 days filming anyway.

Location:
After the crew was assembled, they had to go out scouting locations for exterior scenes. Firstly they find a bar with a balcony area which is perfect for many scenes for them. They had problems with lighting and scenery, so they had to cover some lightbulbs to block some light out, or else it would make the quality of filming decrease. 1 day there would cost 500-1000 pounds. In various scenes they had to switch up the colouring and the lighting. Next they went to the Volcano Nightclub, where they painted in purple for a neon effect.Other places are used such as factories and toilets.

Props + costumes:
Over 98% of props they bought was cheap junk. This makes sure that they are not spending too much money on the less important things, and have more to spend on actually filming the movie. In fact, most of the stuff is there own clothes from the 80's that they had away somewhere.

Guardian Article

Small production films find it hard to get onto the big screen because all the big productions are playing it safe with superhero blockbuster films (risk-averse). This makes it difficult for the small productions to even have the opportunity of becoming very successful.

A film star: David Hancock says: “After the last financial crisis money dried up and the major Hollywood studios ended up cutting loads of their production slates and increased budgets pretty much for franchises and superhero stuff.”

Films with budgets of a lot more are far more likely to get the squeeze due to a number of reasons such as the effects in the movie and the advertising they use to gain engagement.

Around 90% of movies in box office are high budget, therefore this leaves under 10% of space for low to mid budget films, and there are over 650 of them. This means the vast majority aren't going to make much profit on their movies.

Another factor is that TV programmes are not too dissimilar to movies these days and there is an increased attraction towards these. This leaves even less room for other movies that don't have an extremely high budget too. Netflix shows this programmes and they have doubled their money in 2013.

A top executive from Hollywood films says: "There has always been pressure on smaller films, it is a tough end of the market where there aren’t that many breakout successes.” 

I have learned that the movie industry is slowly becoming completely high budget, as all the low budget movies are no longer coming through and being successful. This leaves very low room for people who don't possess a massive amount of money, and want to make it in this industry. The modern effects that can be used in high budget movies gains the attraction of audiences, which hinders the views of low-budget movies.

Context

Context

Types of Media Production:    

• Television
• Film
• Advertising
• Websites

Types of Brief:

• Formal
• Informal
• Negotiated
• Commissioned
• Tender
• Contractual

Types of production document:

• Call Sheet
• Production Schedule Asset log
• Risk Assessment Location Recce Storyboard
• Shooting Script Concept Art Visualisation Diagram Flat Plan
• Prototype
• Page mock up
• Set Design
• Site Structure Diagram 

Regulators:

• ASA - Advertising Standards Authority 
• BBFC - British Board of Film Association 
• PEGI - Pan European Game Information
• OFCOM - Office of Communications
• PRS - 
• IPSO - Independant Press Standards Organisation 
• W3C - World Wide Web Consortium

Laws:

• Freedom of Information Act 2000-  Provides pubic access of information that is held by public authorities. This is recorded information and documents. The public are able to request for information legally and the public authorities are obliged to grant them access to them.
• Intellectual Property Act - 
• Data Protection Act - This protects private peoples data that is stored on their computers or a failing system. It controls how the persons information is used in business and in government. Everyone responsible for using it has to follow the principles of the laws. This is to protect the information from misuse.
• Copyright, Designs and Patents 1988 - This is the UK's current copyright law. It gives people like musicians and artists the right to control where their work is placed and who can use it for what.

Enemy of Man

Enemy of Man

1) How much money were they asking for?

    £250,000

2) How much did they get?

    £255,000

3) How many backers were there?

    2170

4) Who is the director?

    Vincent Regan

5) How else is the project being funded?

    By the general public

6) What was the funding for?

    It goes towards the pre-production to scout locations, get        costumes, story board etc.

7) Why do you think this was successful in gaining funding?

    It hit the $250,000 needed

8) What has happened since it was funded?

    The movie has been released

    

Investors and grants

Investors and Grants

http://www.weareukfilm.com/sources-of-funding/ukfilmmakers

The BFI is the lead agency for film in the UK. The BFI Film Fund has a number of funding strands, investing over £26m of Lottery funds per year to support film development, production (incl. majority and minority co-productions) and distribution activity in the UK.

BBC Films is committed to finding and developing new talent, collaborating with some of the foremost writers and directors in the industry.

Film4 is Channel 4’s film production arm invests £15 million annually in developing and financing films for theatrical release in cinemas, working collaboratively with filmmakers and usually in partnership with other funders. 

http://www.creativeeuropeuk.eu/results

To date (2014 – 2016), Creative Europe has supported 283 UK cultural and creative organisations and audiovisual companies, as well as the cinema distribution of 115 UK films in other European countries, with grants totalling €57 million.  

Film investments - http://www.blockbusterfilms.net/info/

Why should you invest?

•Get 25 years of royalty payments with huge uplift potential 

•Appear as a film extra and attend VIP events 

•Get named in the film credits 

•“It has never been easier to get involved in a film investment”

Creative Europe Desk UK - http://www.creativeeuropeuk.eu/about-creative-europe-desk-uk

Creative Europe is the European Union's programme to support the cultural, creative and audiovisual sectors.

Creative Europe Desk UK promotes awareness and understanding of Creative Europe, and provides free advice and support for applicants from the UK.

UK Film - http://www.weareukfilm.com

UK FILM brings together the UK's film national and regional agencies, producers and sales companies under one umbrella to provide clear information about our outstanding locations, services, films and talent. We stand together to represent the UK Film Industry and enable connections with both national and international partners.

Script

Theo: Oh hello everyone, didn't see you there. Welcome to our short film about how you can get funding grants easily, for your movies.

Low shot of Luka, Luka waves at camera

Theo: Are you struggling to fund your movie because you've got no money?

Luka: Yeah

Theo: Have you got absolutely no idea what to do to get money?

Luka: Yea

Theo: Neither do I 

Luka: Are you joking?

Theo: No

Theo with Moustache: Boys, I can help!

 

Luka: Yay!

Theo with moustache: Are you struggling to fund your movie because you've got no money?

Luka: Yeah

Theo: Have you got absolutely no idea what to do to get money?

Luka: Yeah

Theo: Unlike your silly friend, I can help

Luka: Oh great, I would love that

Theo: First of all, There are three lovely websites that can lead the path

Luka: And what are they?

Theo: Block buster films, Creative Europe and We are UK film. These have all the things you need, right there. These can help you fund a movie easily and with these funds, produce a film as good as Ted

Luka : What did Mark Wahlberg feed Ted?  Nothing, he was already stuffed (Winks at camera)

Theo: Oh good one bro, Blockbuster films tells you that you should invest into small films as you get 25 years of royalty payments, appear as a film extra and attend VIP events and finally get names in the film credits. This is sure to attract investors. Totally worth it!

Luka: Thats Dope!

Theo: It sure is, now creative Europe. It is the European unions programme to support the cultural, creative and audiovisual sectors.

Luka: Wow

Theo: They also promote awareness and understanding of creative Europe, and provides free advice and support for applicants from the UK.

Luka: Awesome

Theo: Lastly UK Film, they Bring together the UK’s film national and regional agencies, producers and sales companies to provide clear information about there outstanding locations, services, films and talent. They enable connections with both nationals and international.

Luka: Amazing, Im going to have all the money I need in no time! (Luka with moustache) 

Theo: Im glad I could assist you, anything thing else I can do to help?

Luka: Im all good thanks, can I take your number so we can keep in touch?

Theo: No

Luka: Ok bye