As digital networks are slowly becoming more and more dominant, TV is proved to have a much smaller share in advertising. In fact, they will only represent 21.5% of the market by 2020. However there has been concern with this because a huge proportion of ads are skipped online, yet watched when they are on TV, showcasing the effectiveness of television advertising.
Prices of Ads
ITV:
30 second ads in the morning cost between £3,000-£4000
30 second ads in the daytime cost between £3,500-£4,500
30 second ads at peak time cost between £10,000-£30,000
Channel 4:
30 second slots in the day cost between £1,000-£2,000
30 second slots at peak times cost between £10,000-£20,000
Channel 5:
Day time slots cost between £800-£1,600
Peak slots cost between £2,500-£4,500
Sky 1:
30 second ads in the day cost between £150-£250
30 second ads at peak times cost between £650-£1,150
Sports Channels:
Sky sports
Average cost of a 30 second ad at peak times is between £60-£750
30 second ads in the daytime cost between £10-£50
Eurosport
30 second ads at peak time cost between £100-£150
30 second ads in the daytime cost between £50-£100
What did you learn from completing this task? How does this information help prepare you for your exam?
ReplyDeleteAll the best
Mr Cooper