Contractual: (FORMAL) Tasks are accepted under legal obligations. Clients desires and deadlines must be met. Both the Clint and media producer must abide by the brief.
Negotiated: (FORMAL) Both the client and the media producer make decisions. Through negotiations, the brief may be altered.
Cooperative Brief (FORMAL) : Two or more media producers / production company working together to meet the brief. (e.g. film producers and different post-production house).
Competition: (FORMAL) The brief is advertised / given to multiple media producers. The producers don't have to pitch. All the different producers create their product. The client then picks which one is the best. The reward is often just the prospect of getting your film project published / distributed.
Commission (FORMAL) : A media company employs an independent company to produce a product for them on their behalf. The brief is not negotiated between the media producer and the employer / commissioner. The commissioner may negotiate the brief with the client. The independent company is paid and may receive royalties.
Tender:
Formal brief:
Written documents
Technical and specific language
Focused / in depth
Majority of briefs are in this style
Informal brief:
Can be straightforward as chat over a drink
Limited documentation supporting
No direct contractual agreement
No specific requirements outlined initially
Factor that could impact the potential project management of a brief:
- Explicit requirements (very clear)
- Implicit requirements (kind of said whats needed but freedom on doing it)
- Requirements that are open to interpretation (ideas/description/tone)
- Contraints
One way of approaching the initial project details would be to create a mood board exploring the ideas.
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