Audiences

Why is it important to break down TV audiences into age groups?

Breaking TV audiences into age groups is extremely important, as it narrows down who is suitable to watch which programmes. This makes it easier to advertise for different people, and meet their interests instead on focusing on people who wouldn't be interested. If there are ad breaks, the advertisements should be directed to the people that are watching the particular programme, to get the most out of it and hopefully the most sales. For example, older aged people would be less interested in the reality shows than 16-34 year olds.

16-34 year olds 
This is one of the most profitable age ranges, with loads of people watching lots of television. Whether the viewer is a full time worker, part time worker, or doesn't work at all, this age range consumes a lot of television as a whole. This is because it offers an escape from the working environment, as is stress free. They like to talk to friends about these programmes, which is free advertising for them.

Adults 55+
A great proportion of adults that are over the age of 55 are retired, or children have left the house already. This gives them a lot of free time that they have do spend doing something. Usually, watching TV is a reasonably large interest for people, therefore a decent amount of time is spent watching TV for them. There are an estimated 16.5million people over the age of 55 in the UK, which is an extremely sizeable audience for advertisers. This means the profitability of targeting this age range is high, especially as they have lots of disposable income saved over the years.

Website: http://www.supremenewyork.com

The target audience of this shop are 15-30 year olds. Most of these people quite wealthy due to the price premium of the products. Due to the demand of the clothing, the target audience could be anyone, as some people buy it to sell it on to other people. Mostly male, however some females too. Looking into a specific person such as the person to the right, they are a teenager into fashion. Aged around 16-17, male and doesn't yet earn any money due to not being old enough to have a job. However buys expensive clothing because there is a market for it and can resell the clothing for the same price. Would buy an item of clothing around once every week or every other week. 

By making their products limited, they are giving them an exclusivity and increasing the demand for them. An increase of demand means they're harder to get and therefore when you get them it makes you feel special. This is what the customers want when getting this clothing, so they have to keep the products as exclusive as possible, whilst trying to make enough to make a good enough profit at the same time. 

Supreme use rich red colours to make it look extremely high quality, and are known for the specific colour. They have a very neat and simple website with their products, however no adverts, as they like to make sure the customers are not interrupted as they shop.